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Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics.
It leverages the popularity of trusted sites like Facebook, YouTube, Yelp, Google Search and more. In order to deliver services to their own customers, they sell you ad space on their websites. When you advertise on a platform, you are in effect supporting that platform that your customers love.
- It’s intuitive. Smart content changes based on the interests and behaviors of the viewer. It allows for highly personalized interactions that increase the chances for conversion.
- It doesn’t just appear authentic – it is. Native advertising blends in with the content so that it feels natural and original. No longer do people want to waste their time on less personal advertisements. Time is precious and it deserves to be spent on quality, engaging content.
- It tells a story. Storytelling is powerful. Rather than using scare tactics to raise awareness, storytelling is emotionally engaging. It also makes the information more memorable and inspires people to act right away.
Digital Advertising Invites Mobile Engagement
Digital and mobile marketing go hand-in-hand. Digital advertising allows you to reach your audience on the go, wherever they are, whenever they are online. It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Even better, nearly half of all typical smartphone users have taken action based on seeing relevant ads on their mobile phones.
Get Measurable Results
Digital advertising isn’t just putting an ad up on Twitter, Pinterest or Yahoo. It uses Internet-based advertising tools to research, manage, track, analyze and improve online advertising campaigns.
When done effectively, digital marketing seamlessly integrates into your target customer’s user experience on that website, guiding them back to your own site and business. It does so in a natural and non-intrusive way.
It can be personalized to maximize relevance to your target customer. This, in turn, maximizes conversion rates. And because it’s digital, you can track virtually every step your customer makes in relation to your ad.
This allows you to achieve an ROI not possible through other means.
It’s Not Traditional Advertising
Traditional advertising primarily uses interruption as a means of getting new customers. It shoots for broad demographics like millennial women who like fashion who may or may not even be in your area.
What is digital advertising? It’s advertising that you know is working because you can see, often in real time, whether you’re getting results.
